In a world where processed and sugary beverages dominate the market, Go Raw Juice was born out of a passion for providing Eswatini with pure, unpreserved, and unsweetened juices packed with nutritional benefits and great taste. Retha Harding, the Director and Founder of Go Raw highlights the journey that began with a simple yet powerful idea: to create a natural and health-conscious alternative.
When it comes to healthy living, Go Raw Juice is proving that simple, natural ingredients can make a powerful impact. Founded by registered dietician Retha Harding, Go Raw is a proudly Swati brand that offers cold-pressed, unsweetened, and unpreserved juices made with one thing in mind: “real nutrition with real flavour.”
“Our inspiration was to create something local that people could trust, something that’s both good for the body and tastes amazing,” says Retha. Go Raw Juice stands out as a small, family-run business that prioritizes quality over quantity. Unlike mass-produced juices, their products are cold-pressed, a method that preserves essential nutrients, enzymes, and flavours. What’s more, the brand’s range is expertly curated by the director and founder who is a registered dietician, ensuring each bottle is crafted with wellness in mind.
Go Raw Juice offers an impressive selection of cold-pressed juices and shots, each designed to support a healthy lifestyle. Their 250ml Juices: Bright Spark, Cleanse, Refresh, Glow, Trim and Apple Cider. 100ml Shots: Ginger Shot, Immuno Hotshot, Green Envy and Heartbeet. There’s also the Go Raw Detox Box, a curated three-day cleanse that’s been getting glowing reviews from customers who report feeling lighter, more energized, and balanced. “Each bottle is labelled with its ‘juicy perks’ so people know exactly what they’re putting into their bodies, and many customers reach out for guidance on what juices might help with their specific health goals. We’re always happy to advise.” says Retha.
Additionally, their detox box has become a customer favourite, providing a convenient way to cleanse and rejuvenate the body. Unlike traditional juice extraction methods, cold pressing uses a hydraulic press to extract juice without heat, preserving vital enzymes, nutrients, and flavours. This results in a juice with higher nutritional value and a fresher, more intense taste, truly capturing the essence of fruits and vegetables.
Go Raw Juice welcomes all health-conscious individuals looking for a natural boost. The Go Raw team grows most of their produce themselves, depending on the season, and sources locally where possible. “We pick and juice immediately, that’s the secret to our flavour and nutritional punch. It’s also why our products don’t need preservatives because we keep things as fresh and close to nature as possible.” says Retha.
Their farm-based approach ensures freshness by juicing ingredients immediately after harvesting, resulting in a superior product. “What makes Go Raw stand out is our unique ingredients. We use super foods like lemongrass, ginger, moringa, and mint, things you won’t usually find in store-bought juices,” she adds. People really appreciate that local touch. The 3-day detox program, in particular, has received glowing reviews, with customers reporting increased energy and overall wellness.
Like many small businesses, Go Raw has faced its fair share of challenges. “Logistics are a big challenge, especially because of our location, importing bottles is expensive, and without preservatives, our shelf life is short. But we’ve embraced slow, organic growth and that’s been a blessing.” she says. They’re growing every day and hope to export one day soon. There’s a real hunger for clean, quality products and they’re excited to meet that demand. Go Raw Juice has ambitious plans for the future, while currently focused on growing its brand locally, expansion into international markets is a goal. Growth is inevitable, and the team is excited for what’s to come. Despite the obstacles, the future is bright.
Customers can find Go Raw Juice products at various stockists, listed on their Instagram and Facebook pages (@go_raw_eswatini). Direct orders are also available, with free delivery for purchases over E500. For those seeking a delicious, nutrient-packed alternative to conventional juices, Go Raw Juice offers a refreshing and healthful choice, straight from the farm to your bottle.
