OSHEE’s Wellness Journey in Eswatini

Nothando Masilela

Eswatini’s wellness scene is evolving and we’re seeing a powerful shift toward healthier living — a growing awareness of what we put into our bodies and how we fuel our days. Leading this charge is OSHEE, a globally recognized wellness beverage brand that has officially made its way into Eswatini, bringing with it a refreshing mix of energy, endurance, and smart hydration.

At the forefront of OSHEE’s local journey is Tandzile Zikalala, Founder and Director of KEV Logistics and Distribution, the exclusive distributor of OSHEE in Eswatini. “OSHEE’s entry into the market was inspired by a growing demand for functional, health-conscious beverages that support active lifestyles,” Tandzile explains.

Eswatini is a vibrant, emerging market with a strong sporting culture and a population increasingly embracing healthier choices. OSHEE is the brand rooted in wellness and performance to support that journey of smart hydration and clean energy. OSHEE’s mission goes beyond hydration, it’s about empowering people to live healthier, more active lives.

“Our vision is to position OSHEE as the go-to wellness beverage brand in Eswatini. We want OSHEE to become more than just a drink; it should be a lifestyle that encourages people to move, train, and live healthy,” Tandzile explains.

A major step toward this goal is the launch of the OSHEE Running Club, a community initiative designed to provide structured training, motivation, and nutritional support for runners across the country. The club aims to create a space where like-minded individuals can find encouragement, connection, and inspiration — powered by OSHEE.

Formulated For Peak Performance & Wellness

What makes OSHEE stand out from other beverages is its functional design. Each bottle is formulated with essential vitamins including B3, B5, B6, B7, B12, C, D, and E that support energy, recovery, and immunity. The drinks also contain minerals like zinc, iron, and niacin, along with electrolytes such as sodium, potassium, magnesium, and calcium to maintain hydration, reduce cramps, and improve endurance.

And unlike many traditional soft drinks, OSHEE contains zero sugar, no caffeine, and no artificial additives making it a cleaner, smarter choice for anyone focused on wellness.

“It’s hydration with intention. Whether you’re training, working, or just looking for a healthier alternative, OSHEE helps you perform at your best,” Tandzile notes.

OSHEE’s growing range in Eswatini offers something for everyone:

Isotonic Sports Drinks – for electrolyte replenishment and endurance. (Flavours: Lemon, Multifruit, Grapefruit, and Orange)

Vitamin Water – vitamin-infused hydration for daily wellness. (Flavours: Strawberry, Raspberry-Grapefruit, Elderflower-Ginger-Lemon, Lemon-Orange, Red Grape & Dragon Fruit, and Lemon-Lime)
Protein Bars – high-protein, low-sugar snacks for muscle recovery and clean energy. (Flavours: Vanilla Caramel, Coconut, Tiramisu, and Hazelnut)

For newcomers, Tandzile recommends starting with the OSHEE Isotonic Lemon — “a balanced, refreshing option packed with electrolytes and B vitamins. It’s the perfect introduction to functional hydration.”

OSHEE – Offering More Than Hydration

OSHEE’s wellness offering has expanded with the arrival of protein bars, now available across Eswatini in select outlets and health-conscious eateries such as Plant Co where they’re already gaining traction among fitness enthusiasts and busy professionals.

“They’ve been a hit. Whether you’re recovering post-workout or need a clean energy boost during the day, OSHEE protein bars are a convenient way to stay fuelled and focused,” Tandzile says with pride.

To introduce the brand in a fun and engaging way, OSHEE launched the ‘Power Up with OSHEE’ campaign — an energetic movement designed to get Eswatini hydrated and motivated. Through social media challenges, hydration stations at fitness events, and in-store tastings, the campaign encouraged people to embrace wellness and make smarter hydration choices. Participants even stood a chance to win OSHEE hampers, turning healthy living into something interactive and rewarding.

“These touchpoints allowed people to experience OSHEE first-hand, share feedback, and become part of a growing wellness movement,” Tandzile explains.

The response from Eswatini consumers has been overwhelmingly positive. People appreciate the refreshing taste, nutrient-rich formula, and how OSHEE fits seamlessly into their daily routines from athletes to professionals seeking a cleaner alternative to sugary drinks.

“Eswatini is embracing wellness as a lifestyle, and OSHEE is perfectly positioned to lead the charge. We’re seeing a shift toward functional hydration, smart snacking, and community-driven fitness, where people want products that fuel both performance and everyday vitality,” says Tandzile.

OSHEE isn’t just for athletes; it’s for anyone who values wellness. Even children can enjoy the vitamin water and low-sugar isotonic variants, which are free from caffeine and artificial additives. You can find OSHEE products at major retailers, gyms, and convenience stores across Eswatini with distribution expanding steadily to make the brand even more accessible. Wherever your day takes you, you can count on OSHEE to keep you hydrated, nourished, and ready for anything.

“Give it a try, you’ll feel the difference,” Tandzile concludes. “OSHEE isn’t just a drink, it’s a wellness companion. One sip and you’ll know you’ve made a smarter choice.”