As excitement builds for MoMo Xperience on 27 June at Malkerns Country Club, organisers continue to position the event as more than a live music showcase as it further presents a lifestyle experience designed to bring together entertainment, culture, business and community in one vibrant setting.
Headlined by international stars The Soil, Sam Deep and Lloyiso, and supported by an exciting local line-up featuring Fantacy, DJ Bloss, Locco, Gifted Kosie, DJ Mbo and Sibu Manzini, the event promises a memorable day of music and celebration. But beyond the performances, MoMo Xperience is also creating value that extends well beyond the stage.
Large-scale lifestyle events continue to play an increasingly important role in stimulating economic activity, and MoMo Xperience is expected to generate meaningful opportunities for local businesses and entrepreneurs.
Food vendors, beverage suppliers, fashion retailers, transport providers, event suppliers and hospitality businesses are all expected to benefit from increased visitor spending and activity around the event. Dedicated activation spaces and vendor opportunities will also allow brands to engage directly with audiences while showcasing their offerings to thousands of attendees.
For MTN MoMo, the experience aligns with its broader “Grow with MoMo” vision – a vision that places emphasis on creating spaces where connection, innovation and shared experiences thrive.
Entertainment for Every Generation
One of the standout features of this year’s MoMo Xperience is its focus on creating an event experience that caters to more than just music lovers.
Organisers have introduced a family-friendly dimension that makes the event accessible and enjoyable for attendees of different ages. Alongside the live performances and entertainment programme, families can expect a dedicated kids play zone, interactive games, and activities designed to keep younger guests entertained throughout the day.
This addition transforms MoMo Xperience into more than an evening out and presents an environment where parents can enjoy the festival atmosphere while children remain engaged in safe and exciting entertainment spaces.
The broader lifestyle offering reflects a growing shift toward inclusive event experiences that appeal to groups of friends and families alike.
A Platform for Local Talent and Creative Growth
Beyond the entertainment, MoMo Xperience also reflects a long-standing call from Eswatini’s creative industry stakeholders for larger events that create meaningful opportunities for local artists.
Industry voices have consistently argued that major events provide critical platforms for performers to gain exposure, build audiences and develop professionally by sharing stages with recognised regional and international acts.
This year’s programme does exactly that. The combination of global performers and local favourites creates visibility for Eswatini’s creative talent while strengthening the country’s position as a destination capable of hosting premium entertainment experiences.
Malkerns Country Club Ready to Welcome Fun Goers In Their Numbers
Hosting the experience is the iconic Malkerns Country Club, renowned for its expansive capacity, lush natural surroundings and ability to comfortably accommodate large crowds.
Its spacious open-air setting provides the ideal backdrop for premium staging, hospitality zones, activation areas, family spaces and entertainment experiences designed to unfold across the day.
With preparations well underway and anticipation continuing to rise, MoMo Xperience is shaping up to be one of the Eswatini’s standout lifestyle events.
Tickets are now available and fans are encouraged to secure theirs early and experience a day where music, family fun, culture and unforgettable memories come together on 27 June at Malkerns Country Club.
