Eswatini is inviting travellers from Mozambique and South Africa to make the Kingdom part of their festive-season plans, with scenic retreats, cultural experiences, local food markets and holiday escapes taking centre stage in its 2026 tourism campaign.
“Load up your vehicles, take advantage of our scenic routes and experience our rich heritage.”
That was the invitation extended to travellers from Mozambique and South Africa by Eswatini’s Ambassador to Mozambique, His Excellency Mlondi Dlamini, as the Kingdom opened its doors to regional holidaymakers ahead of the 2026 festive season.
Speaking at the official launch of the #VisitEswatini and #VakashaEswatini tourism campaign at Southern Sun Hotel in Mozambique on Thursday Dlamini presented Eswatini as a destination where visitors can trade familiar surroundings for mountain retreats, cultural discoveries, local food experiences and scenic road trips.
The campaign places particular emphasis on the longstanding relationship between Eswatini, Mozambique and South Africa, recognising the movement of people between the three countries through family connections, business, shared traditions and leisure travel.
For holidaymakers looking for a destination within the region, the Kingdom offers an opportunity to experience a different landscape and culture without travelling too far from home.
Dlamini described regional connectivity as an important part of tourism growth, highlighting the shared heritage and economic relationships that connect the three neighbouring countries.
He also pointed to the importance of accessible borders, safe travel and hospitality in encouraging more visitors to explore destinations across Southern Africa.
There are encouraging signs of growing interest in Eswatini as a holiday destination. According to performance information from the Eswatini Tourism Authority’s Research Department, the country has surpassed one million visitors, with regional travellers, particularly from Mozambique and South Africa, contributing significantly to arrivals.
The country’s digital presence is also extending its tourism reach. Dlamini cited more than 1.4 million engagements on TikTok alone across official platforms, reflecting growing interest in the experiences and attractions being promoted to potential visitors.
For those considering a festive-season getaway, Eswatini’s accommodation offerings provide several options for a change of scenery. Emafini Country Lodge, situated on Malagwane Hill, offers a tranquil setting, while Mantenga Lodge presents visitors with scenic valley views and an opportunity to enjoy the surrounding landscape.
The holiday experience, however, extends beyond accommodation. Food, entertainment and community gatherings are also finding their place in the Kingdom’s festive calendar.
One of the activities highlighted during the launch was the Manzini Street Food Market, scheduled for November 21, 2026, at Millennium Park.
The event presents an opportunity for visitors to explore local food offerings and experience the social atmosphere of a community market.
Those drawn to history and craftsmanship can include the King Sobhuza II Memorial Park and the Ezulwini Craft Markets in their travel plans.
The former offers an opportunity to learn about an important chapter of the Kingdom’s history, while the craft markets provide access to locally made products and traditional artisan work.
Cultural tourism is another part of the experience being promoted. Dlamini referenced international visitors, including students from Norway’s Hurdal Verk, who explored KaPhunga Village through Woza Nawe Cultural Tours.
Such experiences offer visitors an opportunity to engage with communities and gain a closer understanding of local traditions and ways of life.
For travellers, these experiences present different ways of spending a holiday, whether through exploring the country’s heritage, discovering its food culture, enjoying its natural surroundings or simply taking time away in a peaceful setting.
Through the #VisitEswatini campaign, the Kingdom is inviting its regional neighbours to make it part of their summer travel plans. With its combination of cultural attractions, scenic landscapes, accommodation options and community experiences, Eswatini is presenting a festive-season offering built around discovery, connection and hospitality.
Sometimes, a memorable holiday does not require travelling halfway across the world. Sometimes, the next discovery is just across the border.
