The highly anticipated second edition of The MoMo Xperience is back and this time, it’s turning up the energy, convenience, and innovation like never before. At the heart of this event is Culolami Mbekezeli Dlamini, the dynamic Melting C Events Director, who is once again teaming up with MTN Fintech to deliver a truly cashless and cutting-edge entertainment experience..
This year, the MoMo Xperience is levelling up with the introduction of a wristband payment system, a safer, faster, and smarter way to transact. From the moment guests enter the venue, they’re immersed in a world of electrifying, vibrant, and memorable moments, all made seamless through mobile money. “This event aims to promote cashless transactions,” says Culolami. “You simply load your money into your MoMo wallet and enjoy the event without carrying cash or worrying about being pickpocketed.”
Described in three words as electrifying, vibrant, and memorable, the MoMo Xperience is built to leave a lasting impression. From the music and performances to the food and vendor stalls, every corner of the event is curated for maximum enjoyment.
While the vibe may be high-energy, the mission behind the MoMo Xperience runs deep. “Our main goal for this year is to see local businesses growing, SME growing, more people familiarizing themselves with MoMo payments,” explains Culolami. “Basically this year’s event aims to make people understand that MoMo is more than just a bank but a convenience to everyone,” says Culolami. This year’s edition places a strong focus on SMEs, providing a platform for local vendors to reach a wider audience and encouraging the public to use MoMo in everyday transactions.
The event also supports the creative economy in meaningful ways, from hiring local talent, support staff and technicians to offering vendor opportunities for small businesses. “It creates job opportunities, both direct and indirect,” he adds, noting that this year’s edition challenges creators to bring fresh, exciting ideas to the table.
This year’s edition also introduces family-friendly pricing and programming for kids, making it a festival the whole family can enjoy. Inclusivity remains a cornerstone of the event. With affordable ticketing options and special programming for kids, families are encouraged to attend and make lasting memories together. “Having kids’ programs makes the event more enjoyable for everyone and encourages repeat attendance,” says Culolami. Inclusivity is key. Families should feel welcome, and kids should have something exciting too. It makes the experience richer for everyone.
The MoMo Xperience isn’t a solo project. Collaborations with groups like Creative Kings, Traveling Events, and MXD have elevated the event’s execution and impact. “Working with these partners allows us to focus on our strengths while knowing each aspect of the event is handled professionally,” Culolami shares. This collaboration brings even more creativity and professionalism to the table. Each team brings its unique expertise, making this year’s MoMo Xperience the most seamless and vibrant edition yet.
This year’s artist roster is more diverse than ever, mixing DJs with vocalists to create a highly engaging and responsive atmosphere. “We chose this specific line-up because we want to create an interaction between performers and the audience; vocalists can engage with audience directly while DJs can play to the energy of the crowd,” says Culolami. From multiple genres to crowd-pleasing acts, the event promises a dynamic experience that caters to all tastes and keeps guests eagerly awaiting the next edition.
Attendees can look forward to an expanded artist line-up with a mix of DJs and vocalists designed to spark crowd interaction and keep the energy high. “We are trying to create a dynamic, vibrant and inclusive experience that caters to a wide range of tastes while building excitement and encouraging the audience to anticipate for future editions,” says Culolami. Expect amazing performances from Mthunzi, Nontokozo Mkhize, DJ Kent, !Sooks, Young Zesh, Velemseni, ZwiLe, Rekorder, Ayacity, Uncle Karly, M Nation, DJ Cup, Ace4nic, Obsession, Tribal Natives Melting C (Trend Twins, Notik) ft. Stella Jacobs.
Culolami’s last message? “This is the sequel you won’t want to miss, experience the electrifying return of MoMo Xperience with even more energy and unforgettable performances.”
Tickets are available now on Smart Tickets, with options including:
- VIP – E550
- General – E250
- Kids under 12 – E50
Whether you’re coming for the music, the food, the vibe, or to support local, The MoMo Xperience 2nd Edition is ready to give you a full-circle celebration powered by MoMo.
